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Western brands haven’t I Never Dreamed I’d End Up Being A Son In Law Of A Freakin Awesome Shirt. exactly perfected storytelling, either. Bousso believes the industry needs to do more to combat racism and inequality, starting with increased transparency. “Every brand has a Black person on their team, even if it’s someone in the factory sewing buttons,” she says. “Brands need to tell their stories, and ask themselves how they can do more for them. Whatever they’re doing, they can do more.” She pointed to Everlane and Sézane as examples of companies that elevate and celebrate the people who make their clothes.
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Filming was DIY not because it was trendy, but because there was no budget. The visuals are shoddy and lo-fi. The editing is janky. But it allowed Coppola and Cassavetes to experiment I Never Dreamed I’d End Up Being A Son In Law Of A Freakin Awesome Shirt. Cassavetes recalls the bloopers with fondness. If a camera got in a shot, that was ok: it became a part of the show’s personality. “We were the very beginning of [multimedia]. We weren’t trying to start a revolution or anything, but we didn’t have any money to start a show. We were like ‘Let’s take these cameras and let’s do these fun things,’” says Cassavetes. “I don’t think anyone else had really used a digital video as a TV show at that point. We didn’t care about making it look gorgeous or anything. It was really about the spirit of the show, the guests, and two young hot badass chics in a car.” Coppola shares that sentiment. “It was very scrappy and homemade,” says Coppola. “We were just getting our friends to help us.” Their friends, a circle of impossibly cool and very famous freaks and geeks, certainly did help, especially those in music.