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The items that do Gordon Ramsay You Donkey Christmas shirt. sell out can’t be reproduced quickly enough, and the ones that aren’t a hit end up going on sale or being destroyed. In short, inventory is the greatest risk to a brand.The inner workings of Resonance are complex, but the takeaways are simple: less waste, faster turnarounds, lots of freed-up time. “When you explain it to designers.
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Ashley Merrill was early to that realization when she launched her Los Angeles label Lunya back in 2014. Premised on “reinventing sleepwear for the modern woman Gordon Ramsay You Donkey Christmas shirt. it began with her own needs: One day she realized that her loungewear consisted of rolled-up shorts and her husband’s college T-shirt, but the alternatives out there—flimsy camisoles, matching pajama sets, overly girly nightgowns—didn’t appeal. Lunya’s simple, considered aesthetic fills that void with its gently oversized tees, ribbed leggings, seamless bras, draped joggers, and alpaca pullovers, all in muted shades of charcoal, ivory, navy, and blush. You wouldn’t think twice about wearing them for a video presentation, which explains why Lunya saw such a major boost in sales last month. In the six years before the pandemic, those pieces served to simply upgrade at-home experiences: watching movies on the couch, cooking dinner, relaxing over a glass of wine. Merrill was interested in how women dress that version of themselves