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Most of them sell their Diego World Legend Greatest Player Of All Time Maradona shirt. pieces on their own direct-to-consumer websites and don’t have to worry about selling out or not selling enough; they only produce what they really need. In contrast, a department store might ask a designer to produce a large quantity of items many months in advance and then return them if they don’t sell and inflict charge-backs. It’s a guessing game that has led to extreme waste and inefficiency.
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The cozy relationship between technology and comfort isn’t new—consider the hoodie-and-jeans uniform of Mark Zuckerberg and his Silicon Valley disciples—but perhaps they’ve become more inversely related Diego World Legend Greatest Player Of All Time Maradona shirt. As technology gets more advanced, our clothes become less so: They’re comfier, simpler in design, less public-facing. That isn’t to say we’re going to devolve into ribbed-knit cocoons; loungewear should be as cleverly designed as our “outside” clothes. Lunya’s certainly is. The silk separates are machine washable; shorts and joggers come with no-twist elastic waistbands; leggings have pockets for your phone and anti-chafe seams; and loose tanks feature underarm panels to avoid nip slips or spillage. Lunya’s fabrics are smart too, merging natural fibers with modern technology, from cool-touch cotton to “Restore Pima,” a blend of cotton and celliant polyester that transforms your body’s heat into infrared energy to increase blood flow and boost cell oxygenation. We’re probably a few years out from truly high-tech clothing, but it’s easy to see Lunya venturing further into that space with clothes that help you sleep better or soothe your muscles.