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Everyone can write Daniel Snail Surfs Cute Snail Surfer Dude shirt. a check, but it’s not going to fix this problem in the fashion industry,” he says. “How do you do that? You create opportunity. Our whole mission is to reimagine the fashion industry, and it occurred to us that you can’t reimagine the industry without reimagining who is making it. That’s the opportunity.” Our goal as an executive team will be to understand.