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the unexpected return of the wellington boot
Forget stilettos. Thanks to the pandemic’s effect on lifestyles, fashion-conscious consumers may finally be seeing the benefit of practical footwear. Wellies – worn by toddlers, dog walkers and festival-goers – are now the choice of the stylish, too.
The boots more accustomed to muddy fields were on the catwalks of Prada, Bottega Veneta and Versace. Hunter – the British welly brand that dates back to 1856 – had a 114% rise in sales of its classic Original Tall Boot design compared with last year.